Ad Campaign: The Tools I use - Meta Ads Library, Meta Ads Manager, Google Ads Manager, Adbeat, TikTok Ads Manager.
YouTube Subscriber Growth Campaign — SAVINGSBOX
Ran a YouTube Ads promotion campaign for 53 days, generating over 91,700 impressions and acquiring 1,659 new subscribers at a total spend of $129.78 — achieving a cost-per-subscriber of approximately $0.08. The campaign demonstrated strong audience alignment, with 2,416 paid views driving an additional 68 organic follow-on views, reflecting content that resonated well beyond the initial ad interaction. This also led to increase in download rate of the App both on Play Store and App Store.
YouTube Website Traffic Campaign — SAVINGSBOX
Planned and executed a 13-day YouTube Ads campaign with a $50 budget to drive traffic to the SavingsBox’s website. The campaign delivered over 151,000 impressions and generated 5,833 website visits from 6,067 views — reflecting a remarkable 96% visit-to-view conversion rate. At a cost-per-visit of approximately $0.009, the campaign was not only a highly cost-efficient traffic driver but also served as the foundation for a pixel-based remarketing strategy, enabling a warm, high-intent audience to be retargeted for app install campaigns.
Facebook Page Growth Campaign — SAVINGSBOX
Executed an 11-day Facebook follow ad campaign aimed at growing page audience and brand presence. The campaign acquired 704 new followers at a cost per follow of ₦62.58, with a total spend of ₦44,053.05. The consistent daily follow rate — sustaining between 60–100 follows per day across the campaign window — demonstrated strong creative-audience fit and reliable delivery, building a growing community for ongoing organic and paid engagement.
TikTok Ads — Easter Campaign (SAVINSGBOX)
Ran an 8-day TikTok Ads campaign timed around the Easter period, delivering 48,884 impressions and reaching 32,716 unique users on a budget of ₦30,007.04. The campaign achieved a strong 13.06% overall CTR with 47,450 video views, demonstrating high creative engagement. Beyond direct clicks, the campaign generated 73 new page followers — a 999%+ net follower growth — reflecting the ad’s ability to convert viewers into an invested, long-term audience.
Kreeks and Krooks (Lounge & Events Marketing)
Executed a series of full-funnel Meta ad campaigns for one of Abuja's top lounges, spanning awareness, engagement, and event traffic objectives. Campaigns collectively delivered over 192,000 impressions, 188,598 unique users reached, 2,398 post engagements, and 460 event-driven link clicks — each tailored to a specific stage of the customer journey across multiple live events and activations. The campaign cut across Meta Platform - Both Facebook and Instagram.
Some Ads Creatives designed and shot
