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My Approach is simple:
1. Understand the audience
2. Craft a compelling story
3. Execute with precision
4. Measure, learn and optimize
Career Highlights:
As a Digital Marketing Manager and Brand Strategist, I’ve led different initiatives and transformed the visibility of brands across Tourism & Hospitality, Healthcare, Tech, Furniture/Interior design and Educational sectors.
Whether in-house or as a consultant, I bring a rare mix of strategy, creativity and execution — backed by data.
Digital Marketing Skills
My Journey:
Digital Marketing Manager | Growth Strategist | Performance Marketer
With experience spanning performance marketing, content strategy, funnel optimization, and digital brand building, I specialize in leveraging data-driven campaigns to generate leads, drive conversions, and scale business growth.
My career journey has involved helping brands build visibility, acquire customers, and generate measurable revenue through digital channels.
2019 – July 2020
Freelance Digital Marketer
My career in digital marketing began shortly after completing the Google Digital Skills for Africa Digital Marketing Certification. I started as a freelance digital marketer, working with small businesses and entrepreneurs to improve their digital presence and generate leads online.
Key Responsibilities
Managed digital advertising campaigns for businesses across various industries.
Designed marketing graphics and social media creatives.
Managed social media accounts and brand communication.
Built and optimized Facebook, Instagram, and Google advertising campaigns.
Created marketing funnels for customer acquisition.
Key Achievements
Successfully helped multiple small businesses generate leads through targeted advertising.
Built foundational experience in performance marketing and digital brand growth.
Developed hands-on expertise with major digital marketing tools and advertising platforms.
Tools & Platforms Used
Meta Ads Manager (Facebook & Instagram Ads)
Google Ads
Canva & Adobe Creative tools
Google Analytics
Social media scheduling tools
WordPress and other basic landing page builders
August 2020 – December 2021
Digital Marketing Officer
Experiencing Naija (Tourism Brand)
Experiencing Naija is a tourism and lifestyle brand focused on showcasing Nigerian travel destinations, culture, and tourism experiences.
My primary responsibility was to grow the brand’s digital visibility and partnerships within the tourism ecosystem.
Key Responsibilities
Managed and grew the company’s YouTube channel.
Developed content marketing strategies for tourism promotion.
Built strategic partnerships with tourism brands and recreational centers.
Managed social media content and community engagement.
Supported brand awareness campaigns for tourism destinations.
Key Achievements
Grew the YouTube channel from 198 subscribers to over 1,600 subscribers.
Achieved YouTube monetization within 5 months (January 2021).
Generated over 6,000 watch hours, exceeding the YouTube monetization threshold.
Successfully built partnerships with tourism brands and recreation centers including:
Naija Adventurers
Splash Waterpark
Zuma Rock Resort
Almat Farms
Kayak Abuja
Heart of Nation Roller Sports Club
Asah Bara
These partnerships helped expand the brand’s tourism content reach and collaborative marketing opportunities.
Digital Marketing Tools Used
YouTube Studio
Google Analytics
Meta Business Suite
Canva
Video editing tools
Social media analytics platforms
January 2022 – July 2022
Digital Marketing Specialist
Prediagnosis International (Telehealth Platform)
Prediagnosis International is a telehealth company focused on connecting patients with medical professionals for diagnosis and consultation without needing to physically visit a hospital.
My role was primarily focused on customer acquisition through paid digital advertising campaigns.
Key Responsibilities
Planned and executed paid advertising campaigns.
Managed Google Ads campaigns to drive user acquisition.
Created digital campaigns around key health awareness initiatives.
Optimized ad campaigns for app downloads and user registrations.
Developed targeted outreach campaigns for medical awareness.
Key Campaigns Executed
Blood Pressure Awareness Campaign
HIV Status Awareness Campaign
Preventive Health Screening Campaigns
Key Achievements
Generated over 5,000 new platform users through digital campaigns.
Increased awareness of telehealth solutions among Abuja residents.
Leveraged Google Ads to reach a large population at scale with health campaigns.
Digital Marketing Tools Used
Google Ads
Google Analytics
Google Tag Manager
Landing page optimization tools
Campaign tracking tools
August 2022 – April 2025
Digital Marketing Manager
OPPEIN Nigeria (Asia’s Largest Cabinetry Manufacturer)
OPPEIN is Asia’s largest cabinetry manufacturer, and I worked with the Nigeria franchise in Abuja, leading all digital marketing initiatives for the showroom and interior design services.
My role focused on lead generation, sales conversion, and showroom traffic growth through digital marketing strategies.
Key Responsibilities
Managed the brand’s digital marketing strategy.
Executed performance marketing campaigns for product sales.
Created marketing funnels to convert digital leads into showroom clients.
Managed social media platforms and brand content.
Supervised a team of four marketers responsible for lead nurturing and client follow-ups.
Developed content marketing and visual campaigns for cabinetry and interior design products.
Key Achievements
Successfully sold all existing showroom inventory through digital marketing campaigns.
Generated and converted leads that resulted in ₦300 million – ₦500 million worth of product and interior design sales.
Built an effective lead generation and nurturing system that converted digital prospects into showroom clients.
Strengthened the brand’s digital visibility within Abuja’s interior design and real estate market.
Digital Marketing Tools Used
Meta Ads Manager
Google Ads
CRM systems for lead management
Funnel creation tools
Social media management platforms
Content creation and video editing tools
May 2025 – November 2025
Brand Manager
Interior Woodwork Limited
Interior Woodwork Limited is one of Nigeria’s leading furniture manufacturing companies. My role focused on brand positioning, digital marketing strategy, and lead generation.
Key Responsibilities
Led brand strategy and digital positioning.
Managed digital marketing campaigns for furniture and interior solutions.
Optimized the company’s digital assets and brand communication.
Built lead generation strategies through online platforms.
Developed marketing campaigns to increase brand awareness.
Key Achievements
Generated over 200 qualified leads within 6 months.
Elevated the company’s brand exposure and digital presence.
Helped reposition the company’s digital marketing strategy for better lead generation.
Digital Marketing Tools Used
Meta Ads Manager
Google Ads
Canva and creative design tools
Social media management platforms
Lead generation funnels
November 2025 – Till date
Digital Marketing Manager
Savingsbox (FinTech Platform)
Savingsbox is a fintech platform that helps individuals save, invest, and grow their money through digital financial tools.
As the Digital Marketing Manager, I lead all digital growth activities for the brand, focusing on user acquisition, engagement, and product adoption.
Key Responsibilities
Develop and execute digital marketing strategies for platform growth.
Manage paid advertising campaigns across:
Google Ads
Meta Ads
TikTok Ads
Oversee content creation and brand storytelling.
Manage social media platforms and digital community engagement.
Produce and edit marketing videos and promotional content.
Execute push notification campaigns to drive user engagement.
Support customer activation and onboarding strategies.
Key Contributions
Leading user acquisition campaigns across multiple digital channels.
Developing engaging content strategies for financial education and product adoption.
Creating marketing campaigns that promote Savingsbox savings and investment products.
Driving customer activation through targeted marketing communication.
Digital Marketing Tools Used
Google Ads
Meta Ads Manager
TikTok Ads Manager
Video editing tools
Push notification tools
Social media management tools
Analytics and campaign optimization platforms
I work with businesses in two key capacities:
Full-Time Strategic Execution:
I join brands as an in-house professional, driving end-to-end digital marketing campaigns, branding initiatives, content strategies, and performance marketing. From launching high-converting funnels to building brand identities that stick, I bring clarity, creativity, and results.
Consultancy & Advisory:
For businesses that need strategic direction without a full-time hire, I offer tailored consulting services. This includes marketing audits, brand positioning workshops, content and campaign strategy, digital tool training, and more—backed by a strong understanding of market dynamics and consumer behavior.
Whether you’re looking for someone to drive your digital marketing strategy or need sharp insights to move your brand forward—I’m here to help you achieve measurable growth.
